What is motion design and motion graphics?
Motion graphics are basically digital animations of static content, such as text, illustrations and images. Motion designers take this static content and, through the magic of animation, transform it into content that is difficult to forget and impossible to ignore.
Motion graphics can be used to evoke an emotional response from viewers by making static elements animate in such a way as to suggest they have personalities. Thanks to it’s abstract nature, motion graphics are also useful when demonstrating abstract concepts that would otherwise be difficult to convey.
This can be used effectively for a wide range of applications, from making your brand or product stand out from the rest, to holding attention at an important board meeting, or during a keynote presentation, to making data easy to visualise (Information Design). When it comes to communicating your message, be it brand related, or informative, motion graphics are just what you need, for raw impact on delivery to ensure you don’t go unnoticed.
Motion graphics in the form of GIFs are especially powerful in this, the age of social media, as they fall under the ‘micro-content’ category. This constitutes creative content optimised for use on social media platforms. Supported across most platforms, you can now make your brand stand out in front of your target audience, ready to be noticed. It’s like being one of the first companies to have colour TV advertisements; except all your clients have colour televisions!
Interaction design is a field within motion design that concentrates on reactionary movement within a user interface. Apart from looking fantastic, interaction design also serves to create a sense of flow within a user interface, increasing the overall user experience.
There is no limit to what can be done with, nor where one can use motion design… Well, except print media of course.
What’s the difference between motion graphics, VFX and editing?
Visual effects (VFX) is the art of adding elements to, or removing elements from, existing footage. This includes techniques, such as green screen compositing, and is often used for sky replacements, adding fire and lighting effects to a scene. To demonstrate the difference between visual effects and motion graphics, please observe the animated logo above, which has no visual effects, with this one; pay attention to the light rays shining through the text, the moving particles, and the bright flares. Such details are visual effects; the actual movement of the main elements are motion graphics.
Video editing is the selecting, slicing, and arranging of clips into one complete video, ready for the viewer. During the editing phase of production, final tweaks are made to ensure the individual clips all come together well. This usually includes some final color correction, and cut’s help guide a viewer through the video.
Who could use these services?
Anyone looking to communicate through digital means:
Artists looking to have their music video get noticed, startups looking for investors or crowd source funding, to massive international corporations, and every entity in-between. Including yourself.
With the rise of the internet, people have become accustomed to static content. They have been trained to ignore adverts, thanks to the constant bombardment of adverts. So it’s no surprise that to effectively communicate your message, you need to step it up a notch. Thats why I’m here. To help you get noticed.
Why not request a quote? It’s free and I’ll get back to you within 48 hours.